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By Paul Stewart. Published: 11th Feb 2006, 18:42:48 | Permalink | Printable

The A9home and a doppleganger to meet?

A9home logoOpinion - Recent comments from RISC OS Ltd's supremo, Paul Middleton have suggested that Wakefield 2006 could see the official launch of the A9home. A launch we are all looking forward to, if not, in my opinion, a little too late in coming.

The name of the A9home, whilst not really having much pizzazz, does indicate the market that AdvantageSix are aiming their product - traditional home users, likely to be on the move. A market I wish them every success in. However, is it possible that the A9home name could be a name that proves to be a searching experience?

Back in September 2004, some eight months before the wraps came off the punchy little box from Ad6 and was first seen in public at Wakefield, online giant Amazon launched their new search engine. An engine whose "idea is to take search one level further and organise the information we search for," according to Udi manber, then chief of the new Internet search site.

But what has this got to do with Ad6, I hear you all ask. The new search engine has been developed by an independent unit of the mother of all Internet retail - A9.com. Whilst the site was officially unveiled in September 2004, the company, based in California, opened its doors back in October 2003.

A9.com logoCould this be a problem for Ad6? I hope not, but then they could always change the name. Big corporations can be quite unforgiving to small enterprises who even sneeze in their direction when their brand is involved. Searching for 'A9' on Google reveals pages and pages of results about Amazon's web crawling outing, although 'A9home' fares better. Chip gorilla Intel has a habit of persuing companies that use its trademarks.


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Great news for the market! Hopefully, it will be released at the right price and the box it comes in makes you want to buy it?

BTW: The news graphics on the website are great!! - Drobe

 is a RISC OS UserMac9 on 12/2/06 11:52AM
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I seriously doubt Amazon's "A9" will even notice A9Home. The products are radically different and Advantage Six don't share a common (or similar) URL to Amazon's "A9". Additionally no one is going to buy an A9Home thinking "that's that Amazon thing - must have it....".

So Paul "relax" I don't think this is likely to be any sort of issue for either party - Ad6 is *obviously* not trying to trade based on a perceived similarity to anything Amazon do.

Any issues A9Home may/might have will have nothing to do with its name I suspect.

 is a RISC OS UserAMS on 12/2/06 1:42PM
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Mac9: Any new hardware is good news for the market, but unfortunately I can't see the A9 doing that much to expand it. At best it will help slow the decline lately. As the article suggests, it's too little (no pun intended!) too late. Like it or not, what sells to the rest of the world are specs with high numbers and a low price.

 is a RISC OS UserSimonC on 13/2/06 10:10AM
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In reply to SimonC: Where does the article suggest it is "too little too late"?

 is a RISC OS Usersa110 on 13/2/06 10:25AM
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sa110: First paragraph: "A launch we are all looking forward to, if not, in my opinion, a little too late in coming". I stand corrected about the too little part, but not the too late one. Surely you don't expect me to carefully read everything before I start typing! That would be destroying my tradition of most of my posts to Drobe being uninformed opinions.

 is a RISC OS UserSimonC on 13/2/06 11:34AM
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In reply to SimonC: But not accurately reading the article results in making in accurate comments that other people may assume are correct.

You write the "article suggests, it's too little too late", but nowhere does it suggest that. In fact the article is not about dishing the A9 at all. It is simply informing about the possibly of a name clash with a9.com, the search engine from Amazon.

 is a RISC OS Usersa110 on 13/2/06 11:43AM
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sa110: Indeed. However, there is the bit I quoted right from the start. There is nothing anywhere which says which bits of an article that it's OK to comment on, even if it's just a little side comment in the preamble, which in this case it is.

Oh, and I assume you meant "making inaccurate comments" :-) The part I wrote about not reading carefully was mostly a tongue-in-cheek poke at what I'd done this time.

As for the possible name clash (cue desperate attempt to definitely be on topic), it could be a risk, if it gets noticed. Whilst something about the A9 road, or someone selling very small bits of paper should be fine, it could be decided that both being computing-related they are too close. What seems like common sense doesn't always prevail in these situations.

 is a RISC OS UserSimonC on 13/2/06 12:21PM
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In reply to AMS:

A few years ago there was a clothes detergent (I think) called Microsoft. Not even a moron in a hurry could have mistaken this detergent for a product made by M$ but they were told to change the name or face a lawsuit.

Similarly, a former IBM employee set himself up in business selling wine. He used the trading name Big Blue and was taken to court by his former employers. They searched through their catalogue, desperate to find a product containing the phrase "big blue" and eventually found a typewriter ribbon!

 is a RISC OS Usercables on 13/2/06 1:12PM
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In reply to cables: Wow! When a company has been going as long as IBM, I guess they'd have products to cover any and every possible court case relating to their brand.

 is a RISC OS Usersa110 on 13/2/06 3:04PM
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