Searching for duplicatesBy Paul Stewart. Published: 11th Feb 2006, 18:42:48 | Permalink | Printable
The A9home and a doppleganger to meet?Opinion - Recent comments from RISC OS Ltd's supremo, Paul Middleton have suggested that Wakefield 2006 could see the official launch of the A9home. A launch we are all looking forward to, if not, in my opinion, a little too late in coming.
The name of the A9home, whilst not really having much pizzazz, does indicate the market that AdvantageSix are aiming their product - traditional home users, likely to be on the move. A market I wish them every success in. However, is it possible that the A9home name could be a name that proves to be a searching experience?
Back in September 2004, some eight months before the wraps came off the punchy little box from Ad6 and was first seen in public at Wakefield, online giant Amazon launched their new search engine. An engine whose "idea is to take search one level further and organise the information we search for," according to Udi manber, then chief of the new Internet search site.
But what has this got to do with Ad6, I hear you all ask. The new search engine has been developed by an independent unit of the mother of all Internet retail - A9.com. Whilst the site was officially unveiled in September 2004, the company, based in California, opened its doors back in October 2003.
Could this be a problem for Ad6? I hope not, but then they could always change the name. Big corporations can be quite unforgiving to small enterprises who even sneeze in their direction when their brand is involved. Searching for 'A9' on Google reveals pages and pages of results about Amazon's web crawling outing, although 'A9home' fares better. Chip gorilla Intel has a habit of persuing companies that use its trademarks.
A9 coverage on Drobe
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