It's very easy to be sneering about people who are anti-Microsoft/Intel. It's easy to paint it as being misguided and childish; just as it's easy to paint anyone who genuinely cares about something in that way; they leave their emotions wide open to be ridiculed. People who criticise such things, however, tend to believe they are above such things *purely to make themselves feel superior*, in my experience.
(An unhelpful comment, I know, but I can't help but get irritated by things like this. Goddamn it, it's not bad to dislike Intel and Microsoft.)