You see, you're one of the 'technical' people who I knew would take issue with that point. The fact is, if you're not very technical it's all very confusing. RISC OS machines run RISC OS natively, the A6 and other PCs don't, the emulate it. We need to make this distinction as clear as possible for people, not blur it.
To your second point. If the /only/ motivation of companies in the RISC OS market was to make money, well, there'd be no RISC OS market. The fact is, because we all exist in a relatively small marker we must all think about the consequences of our actions. For example, if I bring out product b., will it the destroy the prodct a., that someone brought out a few months earlier., and so on.