The Cino DVD project is fascinating not least because of the control codes embeded within the format.
Apparently if you play the DVD and ignore the control codes some pretty weird things can happen.
For example, as it's topical, the famours Star Wars opening scolling text will play in English then jump back to play in Spanish, then French.... So the manufacturer just has one disc image for world wide distribution - but DVD players have to be capable of handling the codes without dropping frames.
I was a little disappointed to hear that it's by no means certain that it will be technically possible to play DVDs on Iyonix. The raw processing power needed may simply not be there.
However, if it can be done, Adrian Lees is the man who might just pull it off.