I would hate for the reputable companies in the RISC OS world to suffer because of this situation.
The Iyonix launch was a model of professionalism: Prototypes revealed to developers, then a "preview" at the Guildford show of a machine that was clearly almost finished followed by sales at the following Birmingham show from stock.
Personally I have also had nothing but impeccable service from R-Comp, Icon and Martin Wurthner (to name but three) who work to a similar policy of 'here it is, do you want to buy it?'. In fact R-Comp are not very good at taking money for their software upgrades, with many being free.
So they're not all bad, and we should support those who give good service.