I seriously doubt you can make any money from a GPLed end-user application under Windows (nor under Linux for that matter). It is trivial to distribute (as opposed to organising and distributing the whole of Linux and all its applications, which is where the money is made in the Linux world) and the little support it needs can be provided by the community.
As far as I can see, Xara do not intend to make their Windows code open source and I have the suspicion that they may keep their hand-crafted assembler rendering engine to themselves in order to keep the competitive advantage on Windows - the GPL code could include a generic high-level language coded version. They certainly will not make any significant amount of money on their MacOS and Linux versions, but they will continue making money on their Windows version.
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