adamr: "I was under the impression that the different market was all those people who have RiscPCs but were never able to justify the price of an Iyonix"
Who told you that? Whoever it was, certainly doesn't seem to understand the approach Advantage 6 is taking.
Most businesses realise that customers who can't justify handing over money, aren't likely to be very good customers. If 799ukp is too much, then 680ukp is almost certainly also too much.
It's simply not practical to build RISC OS computers cheaply enough that they come free with packets of cornflakes or broadband connections. People who want new machines, are going to have to justify handing over money. People who are only prepared to hand over tiny amounts of money, will have to be happy with second hand StrongARM Risc PCs instead. (Not that there's anything wrong with that).