You wrote: "Those that have ArtWorks don't need it" - that is wrong. The AWRender 2 upgrade is mainly targetted at those who have ArtWorks 2. The main point of AWRender 2 is not to *view* documents, rather it is to put documents with transparency into OvationPro, TechWriter, etc. I do not really expect many non-ArtWorks2-owners to buy the AWRender 2 upgrade.
By the way: It is still possible that there will be a new free version of AWViewer that supports transparency, thus allowing everyone to view ArtWorks documents with transparency, but with a version of AWRender that that does not display transparency in other programs (OvationPro, etc.).