Now that I'm back from being away, I'll answer this post. Firstly to Mike Carter (top post) the RISCube ordering page is SSL-based (it runs on a different server which allows SSL ordering). However, I would not normally expect people to order RISCubes over the internet - the communication benefits of talking your order through on the phone far outweight things! Since every machine is built to order, it is far better to talk to us, and get something spec'd up just right for you.
The main reason for not having SSL historically was that a lot of people were using Browse and non-SSL Fresco and other browsers which didn't do SSL. That, plus Demon's hosting not including it.
We will be moving over to the (less easy to handle - grrr) SSL system use for the RISCubes in the next couple of months.
And finally, yes, I think this is a "mountain out of a molehill" article, because as far as I know, mobile phones are just as "hackable" to anyone with the right equipment, yet people regularly order things via them! Still if customers want SSL, then SSL they shall get