I found the article both interesting and informative. True, it has nothing to do with RISC OS but I retain some nostalgia for Acorn and am interested (if a little saddened) to see where the brand is going).
It's interesting that the 'new' company regard the name as an asset after such a long break. I think most of us RO users have had the experience of nedding to reference back to the Beeb to explain who Acorn are/were - not the most contemporary of references. And Castle considered that a "clean break" from the Acorn name was best for them when they launched the Iyonix.
I still wish the newcomers well though - at least the machines are assembled in the UK.