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markee174: "Having Acorn computers does open up opportunities to tell the world that RISC OS is the real heir to the Acorn legacy. So lets piggyback on the publicity they generate."

Three questions; How? How? and How?

They are the ones getting the publicity both from both paid advertising and PR releases, stating that they are the relaunched Acorn Computers Ltd and Acorn now means Windows PCs. So how can we "piggyback" on that? Issue PR has no newsworthy content (stuff that Acorn used to make is still around and no Windows software works on it), or pay to take out facing page adverts (they arent the real Acorn, we are, so there) any place where faux-ACL are mentioned in any publication?

Unless an injunction is taken out to stop them fraudulently trading on an unrelated companies reputation, there are only two ways this will go. If they don't do well, they will just swan off an open another box shifting operation leaving leaving debts, unsupported customers, and headlines that Acorn have gone bust for second time (despsite it not going bust the first time), forever tarnishing the real Acorn's reputation. On the other hand if they are sucessful they will want to protect the brand and they *will* come after anyone using the Acorn name.

This just being the first example of them grabbing the Acorn name, and did it generate any publicity for RISC OS? No. To the rest of the world its just another domain squatter getting his comeupance.

 is a RISC OS Userdruck on 11/9/06 11:10AM
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