"Oops! I forgot about this - Steve, if you're reading, could you email me again about it. Thanks." from RComp and "I hope they take me serious. I have filled in all details 2 days ago but haven't heard..." from EasyKees were the two comments that inspired my comment. It wasn't an attack on ROOL. What serious business would leave a comment on a news Web site asking another organisation to email again?!
As for ROOL's Web site - I fully agree. It is a very professional design and they do seem to have grasped PR. With any luck it might rub off on other RISC OS businesses.