I can't imagine that there are many new sales for major RISC OS applications, like ArtWorks, OvationPro, TechWriter, DataPower and Schema2. The people who need these will already have them. So it is probably down to upgrades as an income stream for the suppliers. I wonder if it might make sence to bundle full, one-year-old versions of these with new machines, so that new users get a complete computing solution for an acceptable price.
IMHO it is the only way currently open to us to make RISC OS an attractive solution to newcomers. Cut-down versions just don't do it, as the full packages are already way behind compared to other platforms' software in terms of functionality.
This way the price for a complete RISC OS solution would come down to acceptable levels.