The simple fact is that ROD might not be out for a 'meaningful' survey, just a quick one. For example, if 100% of those asked had said yes to a 32bit select, then they might feel doing a more complex (and costly) survey is unnecessary, only if the results show a medium to low 'yes' count might they feel the need to do a more complex survey. Asking current customers is always going to be a low cost method to obtain low value data, but the data should be good enough to simply say, "wow, we must do this now!!!" or "ok, we need to go and collect more data." I'm really surprised how much fuss who ROD ask questions to can cause!