I definitely agree that both are very important. A decent website will provide necessary resources, but will also encourage more users to (re)subscribe. I'm sure of that. Being the riscos.com domain, it will also be a first stop for the curious looking what RISC OS is all about. At the moment, it does more to turn these people away than to welcome them.
Nowadays a regularly updated, coherent and stylish website is crucial for your business. The easier and clearer to navigate towards points of interest, the better. It should be informative, whilst keeping the level of detail neat, clean and moderate. At the same time it should project an image of professionalism and competency. ROL's current website fails to accomplish this, therefore it fails to address the needs of (potential) customers. This inevitably leads to lost mindshare and sales. A superb way of doing it right is Apple's introductory page for Mac OS X - [link]
Paul's articles do an excellent job in communicating the various developments of RISC OS Select to the public, while keeping the technical level at a minimum. This makes it all much clearer and easier to understand what RISCOS Ltd has actually achieved. I wouldn't be surprised in the least if ROL receives new applications for Select by people who've read this article. So, yes, stuff like this needs to be on the riscos.com site.