Nice to see some time been spent on what is ROL's shop window. I am a little bit surprised that they haven't used a CMS of some kind as it would certainly making importing of all the pages far easier and allow the use of a consistent template. It would also make future updating far easier.
The sales page is interesting - e-junkie.com is a little bit unprofessional looking and they don't have a price list for the current products. All a little confusing if you ask me. Why make it so hard for someone to buy a product?
I think it is great they improvements are being made but I think ROL really do need to think a little bit about the design.