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Perhaps if you consider marketing as more than just advertising, bringing in wider business strategies, then it may be absolutely true that bad marketing brought about Acorn's eventual demise. By milking the education market for as long as possible without seriously going for those markets which themselves influence educational equipment purchasing, Acorn ended up having very little either technically or socially to persuade people to switch from Wintel and Mac. And had they not fired all their UNIX people as a sacrifice to an increasingly dated microcomputer operating system, perhaps they'd still be around today.

 is a RISC OS Userguestx on 26/3/06 4:37PM
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