Acorn is a legendary brand says new AcornBy Chris Williams. Published: 15th May 2006, 00:11:28 | Permalink | Printable
CTS 2006 flyers spin leaves ROS users feeling dizzyYou may recall that our very new found friends at Acorn Computers launched a series of WindowsXP powered PC laptops this month. They wooed crowds at the CTS 2006 show at the NEC in Birmingham last week, and handed out a wad of flyers to fellow salespeople hoping to become Acorn-brand PC resllers. Here's a scan of them:
Click for larger
One RISC OS user who managed to get to the event said he didn't get a chance to speak to the people behind the new company because they were too busy dealing with other punters. Research shows that Acorn Computers Ltd - formed at the start of the year and headed by Shahid Sultan - obtained the rights to the Acorn trademark from a French company that collects such things. The CTS 2006 event's lawyers cleared Acorn Computers Ltd of any suggested wrong-doing, provided they steer clear of linking themselves to Acorn-era products.
Remember, it's all about the brand. Acorn has a decent amount of 'brandwidth', you might say.
Perhaps we should overlook the fact that Acorn's public image in the 1980s and 1990s was seen as nerdy and classroom dwelling, while the more computer literate essentially liked Acorn for ARM and the innovation that grew up around the Cambridge based company. Hats off to anyone who can spin that kind of baggage around to "an iconic and legendary brand".
New Acorn Computers website
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