It seems to me most critisism given here is about the RISCOS Ltd logo, not the RISC OS logo itself which indeed is the cogwheel. I know Richard Hallas has designed the cogwheel (and have read his thoughts behind it in his Foundation article), but somehow I doubt if he did the ROL logo which certainly looks like a schoolboys first exercise in Draw. The cogwheel as a logo is fine and, for the most part, I agree with the sentiments behind its creation. A new logo would only add to the confusion already existing within the RO community and outside of it, but at some point it could perhaps be remade to gain a more flashier appearance like having a bit of shading, shadow, blending, etc.
I agree with much of what you've said. What, indeed, really does need to be redone is ofcourse the RISCOS Ltd website, together with its presentation of their various products and services. It could even become a sort of 'RO knowledge centre' including forums and more personal examples of RO application by various users, including ofcourse screenshots, stories, tutorials, etc. A lot of possibilities exist and it's a shame ROL does not exploit them. It is the riscos.com domain after all! The websites of many RO companies and dealers also look quite outdated and boring. Yes, boring... it can really help sell products if a website has an active and exciting appearance. It can even have a Flash film somewhere as long as it's not too big and there are not too many of them. With regards to compatibility, we have several decent browsers which can cope with technically more advanced designs than what currently remains the standard. NetSurf can render some pretty nifty sites very well nowadays!
What a positive bit of news to return to topic!