"Whatever we think about any of these logos, they've been around a while, and maybe could do with a 'refresh', I just think that a really fresh, new logo for RISC OS, and a few new nice icons in the OS could give the OS and the community as a whole a bit of a boost."
Well, I guess the Iyonix could do with a new logo, since the only association I can make is with the power button on the older style cases. Perhaps RISC OS could do with a 'modernized' version of the cogwheel logo, as Richard has intentionally made his design 'bare bones' to accommodate any enhancements or adaptations in the future. However a completely new design would be foolish and unnecessary, since the cogwheel is a well-defined logo and largely adopted by the market and beyond. It describes RO well and I see no reason why it should be discarded from that role. I'm sure it could be made more stylish to please a larger amount of RO users and give a more professional sheen towards the computing public.
While paying a professional is usually a guarantee to get a good piece of quality design, I believe anyone who's well skilled and has a rich background in design work could do it, for free or otherwise. This applies equally well to a website or a logo. It seems many RO companies do the design of their website themselves, for whatever reason. This shouldn't be a problem, if the person in question can do so with skill and professional capacity. However, the situation is that many have a dated design with a decidedly amateurish appearance, and have done so for years. For example, the ROL website has been like this for about 7 years!
Perhaps the problem is that many RO companies just don't find it's necessary to spend their precious money on presenting a professional company image. Even though the service or products being offered are of a professional quality. Perhaps they think their market is too small to make it worthwhile, since most customers are familiar faces. Or because they like to remain compatible with ArcWeb. I simply don't know why they keep their websites and logos like this, but I do believe this contributes to the detriment of RO's marketplace, which has only shrunk over the years. I know for a fact that RO and certain software titles can produce very high quality work, through ways and means other systems just can't approach. I believe that so long this market is a breathing and developing one, it deserves to be presented with the quality design RO is capable of achieving in several lines of work. It would certainly help and would certainly not be prohibitively expensive. Furthermore, I'd strongly recommend enhancing the content of many sites to feature (more) screenshots, better product descriptions and up-to-date material.