Your "independant" third-party: who would that be? You seem to be suggeting that someone gets the design done and than hawks it around the various companies and individuals in the market. Remember that "all concerned" means end users like me, too (I create web pages and the like which include the cog). I'd expect any new initiative to come "from the top" (the cog was sanctioned by Castle and ROL early on), or I can't see me taking it on board.
As for the right to whinge: of course we can all criticise. Campaigning to throw the baby out with the bathwater without showing a credible alternative isn't really that helpful, though. Some of your criticisms of individuls' work (even if you don't name them) have looked extremely spiteful, too; it would be worth bearing that in mind, even if you didn't mean them to come over in such a way.